Whimsical
2019 • Window Display • Zivame
The Whimsical window display was designed to showcase Zivame's playful and expressive side. A bold graphic grid brings colour, pattern, and product together in a clear, engaging format, positioning bras as statement pieces while celebrating variety, mood, and individuality.
Design Approach
The design uses a strong geometric structure to organise visual complexity. A grid of nine squares allows multiple prints and colours to coexist without visual chaos, with each print paired to a product that echoes its colour or motif.
This pairing creates a clear product-to-pattern relationship and keeps the bras as the hero. The approach balances boldness with order, ensuring the display is highly visible and easily readable from the storefront.
Key Elements
Graphic Grid Structure
A nine-panel grid anchors the composition, letting multiple prints, colours, and motifs sit together in an organised patchwork that stays bold without becoming chaotic.
Product Integration
Each panel pairs a bra with a coordinating print so the product remains the hero while visually echoing the pattern behind it, highlighting mood, colour, and variety.
Overall Impact
Vibrant prints framed by clear geometry create a window that is energetic, readable from a distance, and instantly inviting for customers to explore inside.
