Whimsical
Playful Grid Window Concept | Zivame
Overview
Whimsical is a window concept that highlights Zivame's playful and expressive range through colour, pattern, and structure. A bold graphic grid becomes the hero element, turning the storefront into a vibrant composition where bras are treated as statement pieces.
The Brief
The objective was to create a window that showcased Zivame's diverse lingerie collection of printed and colourful bras - the Whimsical Collection.
Design Approach
The display used was a nine-square grid in order to organise the window into equal sections.
Each square features a different printed background with a bra mounted directly onto it. The fixed structure allows multiple colours and prints to be shown at once while keeping the layout orderly and easy to read.
Product Integration
Each bra was displayed on a hanger suspended from a nail fastened at the top of its respective square. This allowed the product to hang naturally against the printed backdrop, maintaining realistic drape and proportion.
The print or colour of each square complemented the product itself, ensuring a cohesive visual experience. The grid format allowed multiple bras to be showcased within a compact window, maximising product visibility in limited space.
Impact
The display functioned almost like a visual catalogue, giving passersby a clear overview of the available range and encouraging store entry.
