Vintage Neon Sale
2022 • Window Display • Zivame
This window display takes inspiration from the bold visual language of vintage neon signage, drawing from classic motel and Vegas-style storefronts. High-contrast pop colours, graphic typography, and the illusion of blinking lights work together to immediately capture attention and create a strong sense of urgency.
Sale messaging is treated as the hero. Elements such as directional arrows, percentage callouts, and words like "Hurry" and "Deal" are positioned to guide the viewer's eye across the window, reinforcing the idea of limited-time offers and encouraging quick decision-making. The hanging display of colourful bras clearly signals the category while adding movement and playfulness, balancing the bold graphic language with product visibility.
The result is a high-impact window that feels energetic, memorable, and aligned with the excitement of a large-scale sale.
Design Approach
The approach focused on finding a creative and visually striking way to communicate discounts, moving away from conventional sale signage. The design centered on creating immediate impact through bold sale communication and high-visibility design. Graphic signage, pop colours, and directional elements were used to clearly highlight discounts and lead attention across the display. Drawing from vintage neon references, the composition was built to feel energetic and time-sensitive, reinforcing urgency while keeping the product and offers easy to read within a compact retail frontage.
Key Elements
Elements Used
- Main product display unit – MDF
- SOS signage – Sun board base with acrylic lettering
- Discount signage
- "70% Off" signage
- Smaller rectangular product display unit
- Acrylic laser-cut arrows
- 3D sun board "Hurry" box with yellow acrylic letters
- Circular display board for panty merchandising
- 3D sun board "Deal" signage with arrow elements
- 3D boxed sun board "50%" signage with attached 3D arrows
Layer 1: Main Display Unit
A central, brightly framed unit inspired by vintage Vegas signage showcases a selection of colourful bras. Each product is placed against a contrasting background to ensure maximum visibility. The frame is detailed with the illusion of blinking lights, enhancing the retro neon effect.
Layer 2: SOS Signage
A bold 3D "SOS" sign placed prominently at the top of the window. The depth of the lettering, combined with dotted white detailing, mimics traditional bulb-lit signage and acts as a strong attention anchor.
Layer 3: Hurry, Deal & Discount Messaging
Retro-inspired signs featuring bold colours, geometric patterns, and high-contrast typography reinforce the urgency of the sale while maintaining visual coherence with the overall theme.
Layer 4: Directional Arrows
Laser-cut acrylic arrows are strategically placed to lead the viewer's gaze across the window, ensuring all key messages — products, discounts, and offers — are noticed in a single visual sweep.
