Divya Vandal

Overview

Sale of Fortune was a carnival-themed window display created for the SOS Sale campaign.

The design featured a motorised Wheel of Fortune structure that combined product display and promotional messaging into a single rotating focal element.

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The Brief

Translating SOS into an Interactive Show

The objective was to communicate multiple discount slabs clearly while creating a window that felt exciting.

Design Approach for SOS Sale

Gamifying the Window

To relay the SOS Sale campaign in a more engaging way, I proposed a carnival theme inspired by the Wheel of Fortune - a familiar format associated with reward and anticipation. This allowed discount messaging to be organised visually while turning the sale into an interactive, attention-driven experience.

The outer ring displayed bras in bold, contrasting segments, while the inner ring communicated discount slabs and promotional callouts.

A motorised mechanism rotated the wheel every four seconds, introducing continuous movement and increasing visual engagement.

The window was liked so much that it was reworked upon into a Valentine's Day display by replacing the background graphics and introducing heart elements, demonstrating flexibility of the core installation and cost-efficient reuse of the main mechanical structure.

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Installation Components

Motorised Circular WheelA custom-built rotating unit programmed to move every four seconds, creating continuous motion and drawing attention from passing footfall. The same mechanical structure was retained for both campaigns.

Main Circular ComponentFor the SOS Sale, the wheel featured bold, high-contrast carnival colours with segmented discount slabs and promotional callouts at the centre. For Valentine's Day, the same structure was re-skinned in layered pinks and reds, with the messaging shifted to personality-based lingerie categories under a "What's Your Type?" narrative.

Dual-Layer Communication SystemIn the SOS version, the outer ring showcased bras while the inner ring highlighted discount slabs. In the Valentine adaptation, the outer ring continued to display product visuals, while the inner ring replaced price slabs with personality-led descriptors.

Environmental StylingFor SOS Sale, carnival silhouettes, buntings, and pinwheels reinforced urgency and festivity. For Valentine's Day, these were replaced with clouds, heart graphics, and softer decorative elements to create a romantic, playful tone.

Reusable Structural BaseThe mechanical base and primary framework remained unchanged across both installations, enabling seasonal refresh with minimal structural alteration and improved cost efficiency.

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Design Approach for Valentine's Day

The existing motorised wheel structure was retained and reinterpreted for Valentine's Day through a softer, personality-driven narrative. The carnival sale messaging was replaced with a "What's Your Type?" theme, turning the rotating wheel into a playful self-identification tool rather than a discount mechanism.

The colour palette shifted to layered pinks and reds, with heart motifs and festive bunting softening the earlier high-contrast sale aesthetic. The rotating motion was maintained to preserve visual engagement, while the content moved from price slabs to personality-based lingerie categories.

The installation demonstrated how a single mechanical framework could be re-skinned to serve an entirely new campaign, reducing fabrication cost while refreshing visual impact.

Impact

The rotating wheel created strong visual attraction within the mall environment, drawing attention through movement rather than static signage.

The clear segmentation of discount slabs allowed customers to understand offers quickly, while the vibrant carnival theme made the SOS Sale memorable and engaging.

The structure's adaptability into a Valentine's Day window further demonstrated cost efficiency and extended the life of the installation beyond a single campaign.