Sale of Fortune
2021 • Window Display • Zivame Lingerie Collection
This carnival-themed window display was inspired by the excitement and familiarity of a traditional Wheel of Fortune at a fair. The concept integrates Max's lingerie collection with promotional messaging in a playful and interactive format, making discounts the central visual focus of the window.
Two vibrant wheels form the core of the display—one showcasing bras in bold colours and the other highlighting offers in festive shades. The product wheel is motorised and rotates every four seconds, adding movement and drawing attention from passersby. Supporting elements such as pinwheels, carnival graphics, and bright bunting reinforce the festive atmosphere, resulting in a display that feels energetic, engaging, and easy to read from a distance.
Design Approach
The design approach focused on communicating multiple offers in a way that felt fun and visually engaging rather than static. The wheel format was chosen to combine product and discount messaging into a single focal element, while movement was introduced through a motorised rotation to create excitement and repeat attention. Bold colour contrasts and carnival-inspired elements were used to enhance visibility and build a sense of urgency, ensuring the sale message remained clear within a busy retail environment.
Key Elements
Main Wheel
An outer ring featuring bras in bold colours against bright backers surrounds an inner ring of offers, with the motorised structure rotating every four seconds to keep the eye moving.
Offer Core
Central promotions highlight 40%, 50%, and 60% discounts plus add-on callouts, ensuring the sale message is unmissable from a distance.
Foreground
A violet carnival foreground with silhouettes of rides adds depth and instantly cues the festive theme.
Pinwheels
Bright pinwheels in yellow, blue, red, and teal introduce playful motion that complements the rotating wheel.
Banner & Bunting
The “SOS Carnival Sale” banner and colourful bunting frame the scene with bold, celebratory typography.
Adaptability
The modular wheel-and-banner structure was later re-skinned for Valentine’s, proving the format’s seasonal flexibility.
