Pair It Right

The Pair It Right campaign, originally launched online, was translated into an offline window display designed to educate customers on choosing the right bra for different outfits and occasions. The objective was to simplify lingerie selection by visually demonstrating how the correct bra can enhance comfort, fit, and overall styling across everyday and special scenarios.

The window featured four illustrated panels, each depicting a woman in a distinct setting—work, travel, party, and celebration. These illustrations served as contextual backdrops, allowing the product to be presented as a practical styling solution rather than a standalone item. Bras were carefully selected and paired with each scenario to clearly communicate function, suitability, and relevance.

The design approach focused on making lingerie education intuitive and easy to understand at a glance. Instead of relying on text-heavy explanations, illustrated scenarios were used to create immediate context. By pairing real products directly onto the visuals, the window allowed customers to visually connect outfit needs with the appropriate lingerie choice, reinforcing the campaign message through clear, relatable storytelling.