Colourscopes
2022 • Window Display • Zivame
Colourscopes is a window display concept for Zivame that uses colour as the primary narrative. The display highlights the brand’s wide innerwear range through bold hues and graphic forms, positioning innerwear as expressive, confident, and personal. The window is designed to be visually striking from a distance while clearly showcasing product variety.
Design Approach
The approach focused on strong colour blocking, simple forms, and clear product visibility. Abstract graphics were used instead of literal imagery to keep the display modern and brand led. Layering was introduced to add depth without overcrowding the window. The composition balances visual impact with clarity, ensuring the products remain the focal point.
Key Elements
Main Unit
A multicoloured arch forms the central structure of the window. A layered female silhouette sits behind it, adding context without overpowering the composition. The abstract colour patterns create depth and visual rhythm.
Horizontal Boards
Horizontal planks run across the window and function like a clothesline. They display bras in multiple colours and styles, clearly communicating range and choice while keeping the presentation simple and structured.
