←Back to Merchandise Display

Zivame

Retail Visual Merchandising Systems & Store Display

I developed Zivame's retail visual merchandising framework during the early phase of its physical expansion, scaling across 35+ stores. As the brand grew, I shaped the visual language, in-store display systems, and operational standards that were implemented nationwide across 80+ stores.

Zivame in-store merchandise display system by Divya Vandal, view 1
Zivame in-store merchandise display system by Divya Vandal, view 2
Zivame in-store merchandise display system by Divya Vandal, view 3

Visual strategy

  • Designed the retail brand VM guidelines
  • Defined category zoning and merchandise hierarchy
  • Built colour blocking systems to simplify navigation and reduce visual clutter
  • Structured wall layouts using size sequencing and logical progression
  • Created balance and focal points within store interiors
Zivame in-store merchandise display system by Divya Vandal, view 4
Zivame in-store merchandise display system by Divya Vandal, view 5
Zivame in-store merchandise display system by Divya Vandal, view 6

Store display & execution

  • Designed merchandise display systems across walls and floor fixtures
  • Developed detailed planograms for consistent rollouts
  • Selected mannequins, fixtures, pouffes, and retail props aligned with brand identity
  • Ensured product alignment, stacking, spacing, and replenishment standards
Zivame in-store merchandise display system by Divya Vandal, view 7
Zivame in-store merchandise display system by Divya Vandal, view 8
Zivame in-store merchandise display system by Divya Vandal, view 9

Operations & standardisation

  • Led new store VM setups
  • Conducted store audits to maintain display quality
  • Developed reporting formats and photography standards
  • Coordinated with vendors for fixtures and display elements
Zivame in-store merchandise display system by Divya Vandal, view 10

Outcome

  • Established a cohesive retail identity for Zivame
  • Created scalable VM systems that supported rapid store growth
  • Improved in-store navigation and customer comfort
  • Built a strong foundation for future store expansions
Zivame in-store merchandise display system by Divya Vandal, view 11
Zivame in-store merchandise display system by Divya Vandal, view 12
Zivame in-store merchandise display system by Divya Vandal, view 13
Zivame in-store merchandise display system by Divya Vandal, view 14
Zivame in-store merchandise display system by Divya Vandal, view 15
Zivame in-store merchandise display system by Divya Vandal, view 16
Zivame in-store merchandise display system by Divya Vandal, view 17
Zivame in-store merchandise display system by Divya Vandal, view 18
Zivame in-store merchandise display system by Divya Vandal, view 19
Zivame in-store merchandise display system by Divya Vandal, view 20
Zivame in-store merchandise display system by Divya Vandal, view 21
Zivame in-store merchandise display system by Divya Vandal, view 22
Zivame in-store merchandise display system by Divya Vandal, view 23
Zivame in-store merchandise display system by Divya Vandal, view 24
Zivame in-store merchandise display system by Divya Vandal, view 25
Zivame in-store merchandise display system by Divya Vandal, view 26
Zivame in-store merchandise display system by Divya Vandal, view 27
Zivame in-store merchandise display system by Divya Vandal, view 28
Zivame in-store merchandise display system by Divya Vandal, view 29
Zivame in-store merchandise display system by Divya Vandal, view 30
Zivame in-store merchandise display system by Divya Vandal, view 31
Zivame in-store merchandise display system by Divya Vandal, view 32
Zivame in-store merchandise display system by Divya Vandal, view 33
Zivame in-store merchandise display system by Divya Vandal, view 34
Zivame in-store merchandise display system by Divya Vandal, view 35
Zivame in-store merchandise display system by Divya Vandal, view 36
Zivame in-store merchandise display system by Divya Vandal, view 37
Zivame in-store merchandise display system by Divya Vandal, view 38
Zivame in-store merchandise display system by Divya Vandal, view 39
Zivame in-store merchandise display system by Divya Vandal, view 40
Zivame in-store merchandise display system by Divya Vandal, view 41
Zivame in-store merchandise display system by Divya Vandal, view 42
Zivame in-store merchandise display system by Divya Vandal, view 43
Zivame in-store merchandise display system by Divya Vandal, view 44
Zivame in-store merchandise display system by Divya Vandal, view 45
Zivame in-store merchandise display system by Divya Vandal, view 46
Zivame in-store merchandise display system by Divya Vandal, view 47
Zivame in-store merchandise display system by Divya Vandal, view 48
Zivame in-store merchandise display system by Divya Vandal, view 49
Zivame in-store merchandise display system by Divya Vandal, view 50
Zivame in-store merchandise display system by Divya Vandal, view 51
Zivame in-store merchandise display system by Divya Vandal, view 52
Zivame in-store merchandise display system by Divya Vandal, view 53
Zivame in-store merchandise display system by Divya Vandal, view 54
Zivame in-store merchandise display system by Divya Vandal, view 55
Zivame in-store merchandise display system by Divya Vandal, view 56
Zivame in-store merchandise display system by Divya Vandal, view 57
Zivame in-store merchandise display system by Divya Vandal, view 58
Zivame in-store merchandise display system by Divya Vandal, view 59
Zivame in-store merchandise display system by Divya Vandal, view 60
Zivame in-store merchandise display system by Divya Vandal, view 61
Zivame in-store merchandise display system by Divya Vandal, view 62
Zivame in-store merchandise display system by Divya Vandal, view 63
Zivame in-store merchandise display system by Divya Vandal, view 64
Zivame in-store merchandise display system by Divya Vandal, view 65
Zivame in-store merchandise display system by Divya Vandal, view 66
Zivame in-store merchandise display system by Divya Vandal, view 67
Zivame in-store merchandise display system by Divya Vandal, view 68
Zivame in-store merchandise display system by Divya Vandal, view 69
Zivame in-store merchandise display system by Divya Vandal, view 70
Zivame in-store merchandise display system by Divya Vandal, view 71
Zivame in-store merchandise display system by Divya Vandal, view 72
Zivame in-store merchandise display system by Divya Vandal, view 73