←Back to Merchandise Display

Go Native

2020 • Merchandise Display, Curation and Visual Styling

This project involved designing and executing merchandise displays for Go Native, a retail space housing multiple sustainable and artisanal brands. The work focused on thoughtful curation and visual storytelling, presenting handcrafted products in a way that felt intentional, accessible, and rooted in craft. The aim was to enhance the in-store experience while highlighting the uniqueness and eco-conscious values of each product.

Go Native display 1
Go Native display 2
Go Native display 3

Design Approach

Curation formed the foundation of the display strategy. Products were not treated as individual items but selected and grouped to create cohesive visual narratives. The layouts were planned around material, colour, texture, and craft technique, allowing the story behind each product to come through clearly.

Focal zones across the store were curated as story-led displays, often inspired by festivals, seasons, or everyday rituals. These displays brought together apparel, jewellery, home décor, and lifestyle products, helping customers visualise how different pieces could work together. Styling remained minimal and earthy to stay aligned with Go Native's sustainable ethos.

Go Native display 4
Go Native display 5

Key Contributions

01

Curation

Curated products across categories to build story-driven displays based on craft, material, and cultural context. Each arrangement was designed to feel intentional and balanced, reinforcing the artisanal nature of the merchandise.

02

Merchandise Display

Planned and executed layouts that improved visual flow and ease of browsing. Products were organised to encourage discovery while maintaining clarity and order across the store.

03

Styling and Detailing

Used props, layering, and height variation to add depth and visual interest without overpowering the products. Styling choices highlighted texture, craftsmanship, and authenticity.

Go Native display 6
Go Native display 7
Go Native display 8
Go Native display 9
Go Native display 10
Go Native display 11
Go Native display 12
Go Native display 13
Go Native display 14
Go Native display 15
Go Native display 16
Go Native display 17
Go Native display 18
Go Native display 19
Go Native display 20
Go Native display 21
Go Native display 22
Go Native display 23
Go Native display 24
Go Native display 25
Go Native display 26
Go Native display 27
Go Native display 28
Go Native display 29
Go Native display 30
Go Native display 31
Go Native display 32
Go Native display 33
Go Native display 34
Go Native display 35
Go Native display 36
Go Native display 37
Go Native display 38
Go Native display 39
Go Native display 40
Go Native display 41
Go Native display 42
Go Native display 43
Go Native display 44
Go Native display 45
Go Native display 46
Go Native display 47
Go Native display 48
Go Native display 49
Go Native display 50
Go Native display 51
Go Native display 52
Go Native display 53
Go Native display 54
Go Native display 55
Go Native display 56
Go Native display 57
Go Native display 58
Go Native display 59
Go Native display 60
Go Native display 61
Go Native display 62
Go Native display 63
Go Native display 64
Go Native display 65
Go Native display 66
Go Native display 67
Go Native display 68
Go Native display 69
Go Native display 70
Go Native display 71
Go Native display 72
Go Native display 73
Go Native display 74
Go Native display 75
Go Native display 76
Go Native display 77
Go Native display 78
Go Native display 79
Go Native display 80
Go Native display 81
Go Native display 82
Go Native display 83
Go Native display 84
Go Native display 85
Go Native display 86
Go Native display 87
Go Native display 88
Go Native display 89
Go Native display 90
Go Native display 91
Go Native display 92
Go Native display 93
Go Native display 94
Go Native display 95
Go Native display 96
Go Native display 97
Go Native display 98
Go Native display 99
Go Native display 100
Go Native display 101
Go Native display 102
Go Native display 103
Go Native display 104
Go Native display 105
Go Native display 106
Go Native display 107
Go Native display 108
Go Native display 109
Go Native display 110
Go Native display 111
Go Native display 112
Go Native display 113
Go Native display 114
Go Native display 115
Go Native display 116
Go Native display 117
Go Native display 118
Go Native display 119
Go Native display 120
Go Native display 121
Go Native display 122
Go Native display 123
Go Native display 124