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Cole Haan
Retail Design Execution & Visual Merchandising
Oversaw on-ground execution of Cole Haan retail stores in India under Arvind Sports Lifestyle. Translated global store design and VM guidelines from the Hong Kong headquarters into precise, consistent retail environments across five locations.
The focus was disciplined execution while maintaining international brand standards.
Visual & spatial strategy
- Interpreted global design and VM guidelines for local implementation
- Executed fixture layouts, zoning, and product placement as per brand standards
- Maintained architectural symmetry across wall bays and shelving
- Structured central tables as focused feature platforms
- Preserved clear sightlines from entrance to back wall
- Ensured neutral palettes and lighting reinforced premium positioning
Store rollout & standardisation
- Managed execution across five stores with varying site constraints
- Conducted store audits and reported to Hong Kong headquarters
- Ensured lighting intent aligned with global specifications
- Rolled out seasonal updates and refreshes with accuracy
- Coordinated with vendors and internal teams to maintain quality control
Outcome
Delivered five stores aligned with Cole Haan's global identity, maintaining precision, clarity, and premium consistency across all locations.
